Addiction Foods produces the finest-quality dry food and treats under private label. We are proud to call New Zealand home where the highest food safety standards, free-range meats and organic produce combine to offer the ideal pantry of the purest ingredients. Addiction’s private label service is the premier choice for brands pursuing the global marketplace.


Committed to making the world’s finest pet food, we use state of the art equipment to produce grain-free, all natural dog and cat foods with the industry’s highest levels of fresh meat.


With our private label services your brand will have a distinct advantage – with access to key markets such as China. Pet food made in New Zealand not only offers simplified market penetration due to bi-lateral  trade agreements, Addiction’s team specializes in global exports.



Addiction Pet Foods has a long and proud history of producing top quality pet nourishment free from harmful additives and made with free-range protein. Addiction is a trustworthy pet food manufacturer with awards from numerous pet food authorities, and annually approved by Whole Dog Journal.


Proudly family owned, our dedicated facility in New Zealand represents the very best in manufacturing standards. Operating in the Western Bay of Plenty where it is home to lush vegetation and pristine lakes, the pet food we produce is a reflection of its pure source.


When you choose Addiction as your manufacturing partner, you are choosing a partner with a high level of production standards. Our team is dedicated to the success of your brand from start to finish.


Innovation & Advancement

One of only a few manufacturers that can include high levels of fresh meat injection.



Only natural and wholesome foods with no compromise on quality

Nourishing Bonds

Nourishing Bonds

Unique flavors that help create special experiences between pets and their owners

Nourishing Bonds

Protecting the Environment

Responsibly sourced, we only use ingredients that help to conserve the environment

Interested in partnering for upcoming markets? Break into China’s US$25 Billion Pet Food Market. Start here: Get Whitepaper.


At Addiction Foods Private Label, our passion to produce high-quality premium nutrition for the world’s ever-growing pet food market is a continued commitment that is shared with all our partners.

New Zealand: Still Among the Top of the Animal Protection Index

As a private label owner, finding the right source of ingredients for your premium pet food matters. And New Zealand being a source for some of the manufacturers and private labels should grab your full attention. Especially when the country is still among the top in the Animal Protection Index.  What is API  The API ranking of New Zealand is important as this impacts the meat sources of your...

8 Fruits and Herbs You Should Consider Including in Your Private Label Pet Food

With all the controversy hounding grain-free diet and its link to DCM (dilated cardiomyopathy), many pet owners are being particular with the ingredients that go into the pet food they give to their pets. That said, you need to consider the ingredients that you may want to include in your pet food, ingredients like fruits, herbs, and other superfoods. Here are eight of them.  Fruits  Blueberries...

Chinese Pet Food Market is Ready for the World

August saw two events valuable to pet food brands and private labels if they intend to penetrate the China pet food market. One was Petfood Forum China 2019 last August 20 and the other was Pet Fair Asia 2019 from August 21 to 25. Both events were held in Shanghai. Addiction Pet Foods CEO Jerel Kwek shared insights on the trends in China's pet food market during the forum. He imparted strategies...

What is AAFCO and How It Impacts Private Label Pet Foods

While the adherence and compliance to laws and regulations of how a pet food is manufactured will be the concern of your private label partner, you as the private label owner should know the organizations that impact your pet food product itself.   If you will distribute your pet food in the USA, it is a requirement that it should be subjected to the standards of the Food and Drug Administration...

Know the Proteins Available for Your Private Label Pet Food

There are many protein alternatives you can choose from when getting into the pet food business. Know the proteins available for your private label pet food and check out if your private label partner have them for your product.   Choosing the best proteins for your dog food or cat food will justify your private label’s being premium. Remember, the trend is that the current market composed of...
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