Committed to going the distance for prime ingredients and world-class manufacturing processes.


New Zealand is known for being one of the least polluted environments in the world. The World Animal Protection Index has given an ‘A’ for humane treatment of animals, making it one of the four countries with such a prestigious score. Addiction took notice of New Zealand as the prime environment to source raw materials for the purest pet food, thus establishing our family owned production facility in the Bay of Plenty. This is the ideal pantry for your private label brand to select from over 200 prime ingredients. Our location also offers an excellent hub for global export, particularly to China – a $1.5 billion (USD) with 27% annual growth.
At Addiction, we partner with you to formulate, produce, pack and export premium quality pet food to the world’s fastest growing markets. Our specialists will walk you through every step of the way to create your ideal recipe.


What makes the plant the most Technologically Advanced plant?
Purpose-built to keep in line with our mission, our plant is the most technologically advanced and largest dry pet food manufacturing facility in New Zealand.

Committed to making one of the finest pet foods in the world, we are equipped with state of the art equipment that can deliver grain-free, all natural dog and cat foods with the industry’s highest levels of fresh meat.

While technology and innovation play an important part in producing superior pet food, the finest New Zealand sourced ingredients that go into each recipe is what gives us our stellar reputation. We only use ethically sourced, cage-free, wild or free-range meats that are not subject to growth hormones or steroids. The result? Great food with unique consumer propositions to build global brands.

What other manufacturing procedures and manufacturing methods are used?
In addition, New Zealand operates one of the most rigorous quality assurance programs in the world. Our plant follows good manufacturing best practices and safety operational programs – Hazard Analysis and Critical Control Points (HACCP) that helps keep our organization’s control of food safety in focus.

Product integrity and food safety have always been Addiction’s top priority
That’s why we obsess over every detail of how we make our food. From the in-coming raw materials to the out-going pet food, we employ stringent quality controls at every stage of production to uphold the highest standards of food safety.

With our real-time testing protocol, we have the ability to perform on-site verification of the nutritional properties of our foods every 15 minutes. It’s an ambitious step that requires more time and resources, but that’s our ongoing commitment to produce top quality food that meets the quality and safety standards of the most discerning markets.

Proudly family owned, our dedicated facility in New Zealand represents the very best in manufacturing standards.
Operating in the Bay of Plenty where it is home to lush vegetation and pristine lakes, the pet food we produce is a reflection of its pure source.


From humble beginnings to a global marketplace, inspired by their own dogs affected with debilitating food allergies, Addiction’s Founders established Addiction to help thousands of disease-stricken cats and dogs all over the world plagued with skin and gastrointestinal conditions caused by allergies to artificial preservatives and additives.

Frustrated by the lack of healthy food options, the idea for Addiction was born.
Our Founders set out on a quest to develop a range of ultra-premium dog and cat foods that contain no by-products, fillers or preservatives. We also innovated a range of premium protein sources to prevent allergies, while retaining the natural goodness in a convenient form.
Our range of products is the result of over 20 years of research and experience that revolutionizes the way how pet food is produced. And we believe that translates to a complete solution which will ultimately help you achieve your very own label of high quality pet food to best meet your business strategy, product needs and budget.
Our vision is to be the world’s leading premium pet food company; to make great food that will result in positive impact. We believe in collaboration and cross-pollination of ideas that allow us to innovate in a way that others cannot.
We’re a pet food brand with values rooted in honesty and great personal commitment. And we’re on a mission to empower brands to produce premium quality animal feed that will make a difference. That’s the reason we’re focused on leading change in our industry and we’ll partner you to achieve the same standards.


When you’re a partner of Addiction, we promise you our utmost dedication to the success of your pet food brand through the standards we developed from our mission.

Innovation and Advancement

Addiction has always been at the forefront of innovation, driven by a vision for new possibilities.
Today, we are proud to say our progress has now made it possible for our partners to enjoy market winning products. Outfitted with the most technologically advanced equipment, our manufacturing hub was purpose-built to push the boundaries of dry pet foods beyond what other manufacturers can offer. In fact, we are one of few manufacturers able to include very high levels of fresh meat injection through a unique extrusion process that makes our pet food high in protein and extraordinarily palatable.


Your pet food sets the stage for your brand.
That’s why we design foods that you can be proud to call your own. After all, pet owners are increasingly demanding better-quality feed and are seeking pet foods with clean packaging. This means choosing from over 200 natural ingredients that contain no by-products, fillers or preservatives to create your own pet food. Novel Proteins and Game Meats. We want our foods to be nourishment for the soul too.

So we developed unique formulas encompassing novel proteins and wild game meat. Meats that are not only much richer in nutrients but also hypoallergenic and easier to digest. With our unrivalled choice of meat options including Salmon, Duck, Venison, Lamb, Kangaroo, Brushtail, White Fish, Chicken, Beef and Lamb Addiction will be able to help you create your own bespoke formulation using unique quality ingredients.

Should you require, partners can also have full traceability and provenance of all raw materials that go into each bag, so you can trust that all our foods meet international standards.

Protecting the Environment

At Addiction, we believe in making food that’s not only good for your pet, but good for our planet too.
We feel tremendous responsibility to the earth we call home and that’s why we are one of the only few pet food companies that actively participates in the green movement. As part of our eco-friendly philosophy, Addiction and our suppliers procure kangaroos and brushtails known to be major agricultural pests as an alternative to farming traditional meat sources which contribute to deforestation and destruction of our ozone layer. But shrinking the carbon footprint of our food production is not enough for us.

As we embrace the need for sustainability and ethical practices, we’re also joined forces with organizations like Monterey Bay Seafood Watch to advocate sustainable fishing methods and hopefully inspire greater change at a deeper level.


Your partner for a complete pet food label

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