Health Issues, Formulation and Sustainability

Health Issues, Formulation and Sustainability

Left and right, retailers and consumers are bombarded by what is tagged as the ‘best nutrition’ for pets. And yet little has been discussed about the potential dangers of over-nutrition, and how ‘truly appropriate’ pet food has become.  Given the continuing rise in...
Of Recalls and Partnerships: What brands should do

Of Recalls and Partnerships: What brands should do

In the US, the Food and Drug Authority (FDA) regulates pet food under the Code of Federal Regulations, Part 113 (21 CFR 113).   With 85 million households owning pets translating to new clients in the States who could enjoy the benefits of their brands, manufacturers...
Pet-Related Spending: What it means for your brand

Pet-Related Spending: What it means for your brand

Manufacturers are constantly exploring ways to reach out to key markets, especially mature landscapes like the US, and for good reason.  In 2018, pet owners in the US spent a staggering $72 billion on their pets for food, products and pet-related services.     ...
How ‘green’ can pet food get?

How ‘green’ can pet food get?

Concerns over the environmental impact of pet food production has grown among advocates and consumers in recent years.   This has prompted the industry to reflect on its expanding ecological footprint that goes alongside its exponential growth, especially in the...
E-Commerce and What It Means for your Brand

E-Commerce and What It Means for your Brand

E-commerce sales of pet-related consumable products, which include pet food, increased by 53% in 2018, with relation to the 5% growth across online and offline pet products.  In the US, this represented $1.5 billion increase in sales, where Americans spent a total of...
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