PROMOTING WELLNESS

Your Guide to Pet Food Trends, Safety and Nutrition.

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Private Label Pet Food Manufacturing v. Contract Manufacturing

Do you know the difference between private label manufacturing and contract manufacturing? Find out what they are before getting into the private label business. It would definitely help you decide which will work best for you. The difference Private...

Adding Taurine to Your Private Label Pet Food

The Food and Drugs Administration (FDA) identified 16 dog food brands linked to dilated cardiomyopathy (DCM) in dogs. The dogs were found to have taurine deficiency because of their dog food diet. Under scrutiny are those claiming their products are grain-free. If...

E-commerce, a Growing Channel for Private Label Pet Food

E-commerce has evolved from your basic online shopping in the 80s. We now have online marketplaces, online auctions, pretail, and financial exchanges for currency exchange and trade purposes. Following suit from big brands that have online stores, many small- and...

Private Label’s Edge: Customization

If there’s one thing private labels can do which national brands might not be willing to, it’s brand customization. Why? Because it would prove to be costly for the big players to do so. Whereas, private labels can manage that without breaking the bank. Customization...

The Rise of Private Labels in China

For a time, Chinese products were not popular at all as they were seen as inferior products compared to their imported counterparts by the local market. This has changed. Consumers are now noticing that Chinese products are becoming on a par with imported ones. Once...

Product Innovation: Are Private Labels Doing Better?

One of the reasons why private labels thrive is they have something better to offer. A product innovation or enhancement that the market has been waiting for from their brand of choice but has not seen the time of day. Private labels are afforded this opportunity—to...

The Most Efficient Marketing Roadmap for Private Label

Deciding to get into the private label industry is one big undertaking. Another is coming up with an efficient roadmap to market your own private label. What will work for you? The following tips might just help you and your private label launch above expectations....