Power of Partnership

Your partner from formulation to brand development to logistics and export. We don’t just produce pet food – we formulate a strategy.


Whether you are looking to produce dry kibble or indulgent treats for cats and dogs, we are your partner for a complete solution. From ideation to production, storage to exportation, our team of specialists will assist you every step of the way in successfully launching your desired pet food formula.

Our obsession with the well-being of pets and production of premium-holistic-pet-food began in 2002. Since then, we have streamlined our manufacturing, packaging, distribution lines for world-class efficiency. Everything we do works together seamlessly, giving you the peace of mind to focus on other aspects of your pet food business.

Account Management

When you partner with Addiction, you’ll have a dedicated Account Manager who will work to determine your requirements that will help create your market-winning product.

Because the pet food industry is a rapidly growing market, we understand that it can be challenging to keep up. But with a combination of Addiction’s leadership in the premium pet food space and our international links, we are able to help our partners unlock new innovations and trends in the industry.

Even without manufacturing knowledge, you will be able to produce your own pet food easily and efficiently.

Recipe Development

With access to over 200 raw materials, you’ll have a specialized team of food technologists and nutritionists to help you develop your very own recipe, tailored to your brand. They will ensure all our partner brands’ pet food recipes are nutritionally right. And that means going through a rigorous selection of the appropriate ingredients and advising you on the best nutritional solution to suit your brand.

Raw Materials Sourcing

Using only natural and high-quality ingredients from local sources that we know and trust, you can be assured that every bag of pet food that you produce is chock full of the best meats and fruits, seasoned with the freshest herbs.
Unlike our mass-producing competitors, we strive to use wild or free-range meats that are not subject to growth hormones and steroids but are instead raised in a stress-free environment. While the raw materials that go into our foods are true to nature, we don’t just stop there. We are proud to say that all our recipes contain no artificial preservatives, flavors, fillers or by-products that are commonly found in many of today’s pet and even human foods.


We offer customized manufacturing services ranging from research and development, consumer insights, nutritional consulting, raw materials sourcing, product manufacturing, private labelling and packaging services to brand owners and distributors as well as supermarket and retail chains. What makes us stand out is our ability to service and export to the world’s fastest growing markets that few can.


With our recent upgrade to our manufacturing facility, Addiction is now the biggest and most technologically advanced dry pet food plant in New Zealand.

We have a great responsibility to brands and pets all over the world, that’s why we obsess over every detail of how we make our products. Our ongoing investment into our manufacturing equipment and leverage of digital technology means that all our products manufactured are of great quality and made with maximum production efficiency.

From having the ability to incorporate a high percentage of fresh meat injections to being able to do small batch, low temperature processing, our innovative methods make it now possible for our partners to market unique consumer propositions that few can.

Our specially-developed food production equipment also allows us to create dry pet food of all sizes and shapes. This makes it possible to have the proper kibble treat size that are easily edible to any cat and dog breeds.

Quality Assurance

Product integrity and food safety have always been Addiction’s top priority.
Operating our own dedicated manufacturing facility in New Zealand, Addiction has a strict Code of Conduct that requires our plant to adhere to the highest standards for food safety. By following a Hazard Analysis and Critical Control Points (HACCP) program by New Zealand’s food and safety authorities, we work to comply with every checkpoint throughout the supply chain.
All our outputs pass through metal detection and microbiological testing. This ensures that all the foods we produce are free from any contaminants and the final products always meet the high standards that have made Addiction New Zealand’s best premium pet food manufacturer.
We believe that all pets deserve highest quality food designed to nourish and keep them healthy. That’s why we make it a point to pass on that principle to all our partners by being committed to the responsible production of all our pet foods.

Quality Assurance

Product integrity and food safety have always been Addiction’s top priority.

Logistics and Export

A One-Stop Shop for Your Logistical Needs
With our new purpose-built hub that can store up to 1,300 pallets worth of pet food, Addiction can stockpile and distribute your new label of pet food to almost any destination in the world.

Our warehouse center has been designed to facilitate efficient packaging, shipment and full traceability so that our partners can trust in a hassle-free experience from start to end.

In addition, all administrative aspects of regulatory processing, certification, and all necessary shipping documents for international orders will be handled on your behalf. This means that by partnering us, you’ll be free to focus on the aspects of your business that truly matters.

We are constantly looking for ways to value add to our partners. As one out of only a few countries that can export beef and lamb to territories like China and Russia, we truly have an international reach, international reach that have helped many of our partners extend their businesses worldwide.


But if the pet doesn’t eat it, it doesn’t matter how nutritious our food is.
Addiction has always been a brand driven by innovation, creative ideas and a rooted belief in the power of the entrepreneurial spirit. With our vision to be the world’s leading premium pet food company, we are committed to going beyond producing good quality feed — We’ve created techniques, programs and resources to build knowledge and confidence about y(our) products — all designed to empower brands and consumers to feed pets all over the world with the best, quality food.

One of the greatest examples is our “Fresh Ingredients Technology”, that uses a low temperature processing method, allowing raw and fresh ingredients to be used in our extrusion system, for all the necessary nutrients to be retained in our foods. But it wouldn’t matter how nutritious our food is if the pets aren’t eating it. Equipped with the know-how, our innovation hub is able to develop all-natural flavors from the real meats that go into our foods, ensuring that all dogs and cats are kept healthy and happy.

At Addiction, we don’t only hold the standards when it comes to food quality and production; we keep raising it.

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